Ms. Mahoney has an impressive career in marketing and corporate sales which began in physical therapy in 1998. She moved out of healthcare marketing into sales and development in various industries including radio, professional sports, digital technology and the non-profit sector. Prior to joining BCMS she served as the Director of Corporate Sales for the Houston Astros and ultimately as the Vice President of Corporate Sales for the Texas Rangers and Dallas Stars. 

In 2011, Alicia began working with BCMS, and in 2014 accepted a full-time position as their National Marketing Director. Alicia had served as the Chief Operating Officer for almost 8 years and she was promoted to President in 2024. 

She continues to be instrumental in the growth of new marketing strategies for the brand development of BCMS. During her tenure, she has forged multiple strategic partnerships, enhanced the functionality of BCMS’s premier products and created new customer service systems which have contributed to the almost 280% increase in gross profits. Although a native Texan, Alicia resides in Philadelphia with her husband Brian, his three daughters, her son Noah and their dog Charlie.