POPPEE Incubator & Accelerator
How to get to the next level as a Private practice Owner
8 Week Program May 2nd – August 1st, 2025

Join Our Exclusive Pre-Meeting to Find out if the private Practice Incubator & Accelerator are for you!
Are you a small practice owner looking to open your first clinic or take your existing practice to the next level? Join us for an exclusive pre-meeting to learn all about the POPPEE Private Practice Incubator & Accelerator—an intimate, hands-on mastermind workshop designed to help you bloom. Talk to Diane, our presenter, and find out if this workshop series is right for you and your practice.
Pre-Meeting Dates:
February 28th, 12–1 PM EST
March 28th, 12–1 PM EST
This pre-meeting is your opportunity to find out how the program can help you grow, gain clarity, and implement proven strategies to achieve lasting success.
Why Attend the Pre-Meeting?
• Get a clear overview of the incubator and accelerator program.
• Hear directly from Diane Crecelius about the journey and what to expect.
• Understand how this program can help you open or grow your practice.
• Ask your questions and get real-time answers to see if this is the right fit for you.
We know that starting a practice involves big decisions, and we want you to feel confident about joining us. That’s why this pre-meeting is completely free and designed to give you all the information you need upfront.
PRESENTERS

NANCY MURA
Founder, Peds-A-Palooza™
Community & Conferences

diane crecelius
PT, Founder
ABC Pediatric Therapy

Diane Crucelius started her practice the hard way—out of the trunk of her car, driving from house to house for home health visits. It was just her, her therapy bag, and a dashboard covered in parking tickets. After the third ticket in one month, her dad sat her down and said, “Enough. Open a real clinic.”
So, she did. But once the space was ready, she had a new problem: Where were the patients? That’s when she connected with a training and consulting company that had been helping practice owners like her for decades. She jumped in, learned the systems, and got to work.
Over the years, Diane dealt with every challenge you can imagine—overwhelm, hiring, firing, insurance headaches, you name it. But she kept going. She grew that little practice from 60 visits to 3,000 visits a week, expanded to 10 locations, and just recently sold it for a multi-million-dollar payday.
Now she’s here to share exactly how she did it.
In the POPPEE Private Practice Incubator + Accelerator, Diane will give you the step-by-step playbook she wishes she had when she started. You’ll learn how to:
- Open a practice from scratch or grow your existing practice
- Get more patients through the door
- Grow without losing your mind
This isn’t some giant, impersonal program. It’s a small group with personalized support—just 25 to 30 people—so you’ll actually get face time with Diane. She’ll walk you through the steps she took to go from a solo car-office operation to a thriving, multi-location practice.
You don’t need a million-dollar budget or endless hours to make it happen. You just need someone who’s been there to show you the way.
Come join us and let’s get your practice blooming.
Diane Crecelius
program AGENDA
8 WEEKS
ALL TIMES IN EASTERN TIME ZONE
May 2, 2025
10 AM – 12/12:30 PM
Business Plan Started
- Naming Your Business
- Choosing the right location
- How to actually get started
- How do I afford it?
- Business banking
- Setting up the legal entity
- Business entities, IDs and taxes
- Steps needed to “set up shop”
- Setting up your NPI
- HIPAA compliance
MAY 9, 2025
10:30 AM – 12:30 pm
Lab
May 16, 2025
10 AM – 3 pm
Business Plan Established
- Defining your dream
- Structuring your role
- Planning for a team
- Detailed Plan to actually get started – Stop putting it off
- How to set and realize your goals
- Problem solving income sources
- Marketing and Public Relations
- Insurance Planning
- Billing and Collections plan
- Production planning to ensure profitability
- Defining your mission
- Managing by statistics
May 30, 2025
10 AM – 3 pm
Hiring
- Defining who to hire and when
- How to hire
- Where to find great teammates
- Determining competitive salaries
- From the Interview to the Offer
- Credentialling Know How
- New Teammate Onboarding
- How to ramp a new therapist
- Retention Strategies
JunE 6, 2025
10 AM – 3 pm
Marketing
- Set up your website
- Facebook created and growing
- Learn the who, what, when, where and how
- Instagram realized and booming
- Learn the who, what, when, where and how
- Affording your team by driving in consistent new business
- How establishing relationships in your community leads to profitability
- Positive and Negative Review • Handling
- Eblasts
- Using Influencers to make your business known
- Marketing Budgeting
- Managing Marketing By Statistics
- Creating Your Marketing Checklist
JUnE 13, 2025
10:30 AM – 12:30 pm
Lab
JunE 20, 2025
10 AM- 5 pm
Front Desk Control
- First Impressions
- How to hire the right Front Desk people
- When to hire
- Where to find the right people
- Pay and Retention
- Training your team
- Handling the cancellation call
- How to fill the schedule between 9 am and 2 pm
- Managing your Front Desk by statistics
- Quality Assurance Checks
Defining Your Location
- To rent or not to rent?
- When am I ready to rent
- What can I do before I rent?
- How to choose that “just right” location
- Negotiating a lease
- Risks of renting
- Choosing the right size space so you do not outgrow it
How to know how much space - How to know when to add another location vs move to bigger space
- What to consider when designing space
Billing and Collections
- How to bill maximally and ethically
- Coding Policy
- Training your team
- Make expectations known
- Handling Authorizations
- Private Pay
- Submitting a treatment charge to insurance
- Timed versus Untimed Codes
- Billing Evaluation versus Treatment
- Quality Assurance for billing
- Billing: In House or Outsource – what are the benefits vs the risks?
- Who to hire to do your billing
- Billing and Collections Management By Statistics
- How to ensure you actually get paid timely?
- The Reasons Patients leave you
JunE 27, 2025
10:30 AM – 12:30 pm
Lab
AugUST 1, 2025
10 AM – 5:30 pm
2025 Goals