ACCELERATE! 2023 PRIORITY LIST

7:30 PM – 9:00 PM

MEET AND GREET

Our Meet and Greet has exploded into one of the best parts of our conferences. Come mingle with your fellow Private Practice Owners for a lively, upbeat kick-start of ACCELERATE! 2023.

6:30 AM – 7:30 AM

YOGA CLASS

Just breathe! Start your day off right with “Yoga Is for Every Body,” a refocusing and welcoming class graciously presented by Jessica Hatfield, OT, CEO, owner, and registered yoga instructor.

Optional and Complimentary.
Location: TBD

8:00 AM – 8:30 AM

REGISTRATION

8:30 AM

GENERAL SESSION BEGINS: WELCOME AND
INTRODUCTIONS

8:30 AM – 9:30 AM

WHAT TO EXPECT AND HOW TO GET THE MOST OUT OF THESE TWO DAYS

Presented by Nancy Mura
Peds-A-Palooza Founder 
Survival Strategies President

WELCOME MESSAGE

• What to Expect at ACCELERATE! 2023 and How to Get the Most Out of It
• A Look at Private Practice in 2023: Surviving Won’t Be Enough
• Who Will Make It and What Will It Take?

9:30 AM – 10:30 A.M

THE FIVE DIRTY WORDS OF PRIVATE PRACTICE

• Defining “CEO” of a Private Practice: What It Means and What It Really Takes
• What Makes Them “DIRTY”?
• Facing Five Obstacles that Are Slowing You Down
• Clean Up the Debris, Get Back in the Fast Lane

10:30 AM – 10:45 AM

SSI INTRODUCTIONS AND THANK YOU’S

10:45 AM – 12:30 PM

EFFECTIVE MARKETING & PR FOR RECRUITING—FROM “MAZDA” TO “MASERATI”

Presented by Matt Hanses
Owner and CEO
Uplift Marketing

• Marketing Elements You Need to Get on the Recruiting Superhighway
• Developing Distinct Requirements: A GPS to Get You Out of the Hiring Desert
• Philosophy and Principles of Recruitment Marketing
• What Great Recruiting Messages Look Like

12:30 PM – 2:00 PM

LUNCH*

Eat, make a new friend, network!

2:00 PM – 3:30 PM

THE HARD FACTS AND TRUTH BOMBS OF RECRUITING AND RETENTION: NOT WHAT YOU WANT TO HEAR—WHAT YOU NEED TO KNOW

• A Road Map Every Private Private Must Follow to Find and Attract Good Staff
• Now You’ve Got Them, So How Do You Keep Them? Implementing Successful Organizational Actions to Keep Talented Staff on the Bus
• Recruiting Performance Assessment of Your Private Practice (report of results to follow)

INSPIRATION STATION

From “Challenged” to “Champion”: Hear from Practice Owners who defied the odds and got where they wanted to be.

3:30 PM – 4:30 PM

STAFF EXPOSÉ: THE NITTY-GRITTY OF WHY THEY CAME AND WHY THEY STAYED FOR THE LONG HAUL

Take part in a no-holds-barred session where we discover:

• What Attracted Them to Begin With?
• What Actually Made Them Sign On?
• The Real Why of Why They Stay with Your Practice
• What Keeps Them Excited, Engaged and Involved?
• What It Takes for Staff to Amalgamate to Your Vision
• Is It Greener on This Side? Who Is Really Watering the Grass?

4:30 PM – 5:30 PM

EVERYTHING YOU EVER WANTED TO KNOW ABOUT PR & ARKETING: WHAT YOU DON’T KNOW AND AREN’T DOING CAN HURT YOU

Nancy Mura and Matt Hanses, unplugged, talk about the ins and outs of marketing and PR followed by audience Q&A.

7:00 AM – 8:00 AM

YOGA CLASS

Just breathe! Start your day off right with “Yoga Is for Every Body,” a refocusing and welcoming class graciously presented by Jessica Hatfield, OT, CEO, owner, and registered yoga instructor.

Optional and complimentary.
Location: TBD

9:00 AM – 10:30 AM

NOW THAT WE HAVE THE RIGHT PEOPLE ON THE BUS, ARE THEY IN THE RIGHT SEAT?

Presented by Diane Crecelius PT, CEO, ABC Pediatric Therapy

• The Phone Interview, How to Identify the Best Candidates
• The Onsite Interview, How to Get Out-Of-Sight Results
• Getting Your Offer Accepted

“OWNER IN THE HOT SEAT”

Fellow owners share successful actions.

IMPLEMENTATION

Take your new found knowledge on more than a test drive.

INSPIRATION STATION

From “Challenged” to “Champion”: Hear from Practice Owners who defied the odds and got where they wanted to be.

10:30 AM – 11:15 AM

THE PANEL: ONE SIZE DOES NOT FIT ALL—HEAR FROM SMALL, MEDIUM AND LARGER PRACTICES ON HOW THEY SUCCESSFULLY DO IT

They share and you “steal.”

11:15 AM – 12:30 PM

PAYROLL

Learn how to control the most important financial aspects or your practice.

Presented by Bryce Baillie
CFO
Pediatric Therapy Services

12:30 PM – 2:00 PM

LUNCH*

Eat, make a new friend, network!

2:00 PM – 5 PM

KEEPING EVERYONE ON THE BUS WITH NO STOPS

• The Dynamics of Effective and Efficient Onboarding Including Ramp Up and Training—Let the Acceleration Begin!
• The 1:1 Meeting Structure that Ensures Retention
• Create Opportunity for Growth: How the Grass Stays Green

IMPLEMENTATION

• Eradicating the Want and Need to Leave—The Real Reasons People Exit and How to Ensure You Have These Handled
• The 1:1 Meeting Structure that Ensures Retention
• Surveying Your Team: Give Them What They Want And Need Without Being Put Over A Barrel!

IMPLEMENTATION

*Meals not included