Accelerator series
How to get to the next level as a Private Practice Owner
The next Accelerator series dates are in the planning stage! Fill out the form below to get on the Priority List to get updates for this amazing series designed to get your practice to the next level and stay in the know!
Peds Opening Private Practice Entrepreneurial Endeavors
PRODUCED BY
NANCY MURA
Founder, Peds-A-Palooza™
Community & Conferences
Presented by
diane Crecelius
PT, Founder
ABC Pediatric Therapy
Hosted by Survival Strategies, Inc.
SSI is a training and consulting firm with over 35 years
of experience. SSI has been helping clinic owners to stablize
and expand, and has helped thousands of practices.
ABOUT DIANE CRECELIUS, PT
Diane Crecelius started her practice the hard way—out of the trunk of her car, driving from house to house for home health visits. It was just her, her therapy bag, and a dashboard covered in parking tickets. After the third ticket in one month, her dad sat her down and said, “Enough. Open a real clinic.”
So, she did. But once the space was ready, she had a new problem: Where were the patients? That’s when she connected with a training and consulting company that had been helping practice owners like her for decades. She jumped in, learned the systems, and got to work.
Over the years, Diane dealt with every challenge you can imagine—overwhelm, hiring, firing, insurance headaches, you name it. But she kept going. She grew that little practice from 60 visits to 3,000 visits a week, expanded to 10 locations, and just recently sold it for a multi-million-dollar payday.
Now she’s here to share exactly how she did it.
In the POPPEE Private Practice Incubator + Accelerator, Diane will give you the step-by-step playbook she wishes she had when she started. You’ll learn how to:
- Open a practice from scratch or grow your existing practice
- Get more patients through the door
- Grow without losing your mind
This isn’t some giant, impersonal program. It’s a small group with personalized support—just 25 to 30 people—so you’ll actually get face time with Diane. She’ll walk you through the steps she took to go from a solo car-office operation to a thriving, multi-location practice.
You don’t need a million-dollar budget or endless hours to make it happen. You just need someone who’s been there to show you the way.
Come join us and let’s get your practice blooming. 
program AGENDA
ALL TIMES IN EASTERN TIME ZONE
FRIDAY JAN 9, 2026
10 AM – 12/12:30 PM
Incubator – Business Plan Started
- Naming Your Business
- Choosing the right location
- How to actually get started
- How do I afford it?
- Business banking
- Setting up the legal entity
- Business entities, IDs and taxes
- Steps needed to “set up shop”
- Setting up your NPI
- HIPAA compliance
Friday Jan 23, 2026
10 AM – 3 pm
Business Plan Established
- Defining your dream
- Structuring your role
- Planning for a team
- Detailed Plan to actually get started – Stop putting it off
- How to set and realize your goals
- Problem solving income sources
- Marketing and Public Relations
- Insurance Planning
- Billing and Collections plan
- Production planning to ensure profitability
- Defining your mission
- Managing by statistics
FRIDAY FEB 6, 2026
10 AM – 3 pm
Hiring
- Defining who to hire and when
- How to hire
- Where to find great teammates
- Determining competitive salaries
- From the Interview to the Offer
- Credentialling Know How
- New Teammate Onboarding
- How to ramp a new therapist
- Retention Strategies
FRIDAY FEB 27, 2026
10 AM – 3 pm
Marketing
- Set up your website
- Facebook created and growing
- Learn the who, what, when, where and how
- Instagram realized and booming
- Learn the who, what, when, where and how
- Affording your team by driving in consistent new business
- How establishing relationships in your community leads to profitability
- Positive and Negative Review • Handling
- Eblasts
- Using Influencers to make your business known
- Marketing Budgeting
- Managing Marketing By Statistics
- Creating Your Marketing Checklist
FRIDAY MARCH 6, 2026
10:30 AM – 12:30 pm
Lab
FRIDAY MARCH 13, 2026
10 AM – 5 pm
Front Desk Control
- First Impressions
- How to hire the right Front Desk people
- When to hire
- Where to find the right people
- Pay and Retention
- Training your team
- Handling the cancellation call
- How to fill the schedule between 9 am and 2 pm
- Managing your Front Desk by statistics
- Quality Assurance Checks
Defining Your Location
- To rent or not to rent?
- When am I ready to rent
- What can I do before I rent?
- How to choose that “just right” location
- Negotiating a lease
- Risks of renting
- Choosing the right size space so you do not outgrow it
How to know how much space - How to know when to add another location vs move to bigger space
- What to consider when designing space
Billing and Collections
- How to bill maximally and ethically
- Coding Policy
- Training your team
- Make expectations known
- Handling Authorizations
- Private Pay
- Submitting a treatment charge to insurance
- Timed versus Untimed Codes
- Billing Evaluation versus Treatment
- Quality Assurance for billing
- Billing: In House or Outsource – what are the benefits vs the risks?
- Who to hire to do your billing
- Billing and Collections Management By Statistics
- How to ensure you actually get paid timely?
- The Reasons Patients leave you
FRIDAY MARCH 27, 2026
10:30 AM – 12:30 pm
Lab
FRIDAY, APRIL 10, 2026
10 AM – 3:30 pm
Goals Writing
FAQ’S
I have to miss 1 or 2 sessions but really want to take the series. What can I do?
No worries! We will connect you with a time/day to rewatch. We prefer you watch before the next session so as not to get out of order or overwhelm you.
I have not opened my practice yet. Is it too soon to take this series?
No! It is the perfect time! Learn HOW before you open.
I am the only person in my practice. Am I too small to do this series?
No! Let’s get you organized, planning and goal setting to grow as big as you want to be!
