When you’re posting on Facebook, what you’re trying to do is grab all the engagement you can. Every post should incorporate the best advice you can get your hands on to engage viewers so they stop and consume your content. The more eyes on your posts, the more your message gets across.
Here’s why that’s so important:
- Every day, there are more than eight billion video views on Facebook.
- Video now accounts for almost half of all the time that’s spent on Facebook.
- Facebook users will also spend five times more time on a post that contains a video.
- Forbes Magazine reports that social video generates 1,200 percent more shares than text and images combined.
Increasingly, Facebook’s algorithms are designed to favor videos. This trend is going to continue in the future. You deserve to be part of this wave of popularity!
The moral of the story? Posting videos on your practice’s Facebook page is well worth the effort.
I’m going to explain to you how you can make short, simple videos that engage your viewers. In just a few minutes of video time, you have the opportunity to tell the story of the quality of your care for patients and the great results you get every day!
This is a great way to start your video messaging. This type of video can educate potential clients and make them feel like they know you. This is a very simple and easy-to-produce video. You are basically dispelling the mystery of what it’s like to provide PT, OT, speech, feeding or other therapies you offer in your practice. Some tips:
- Outline the video content beforehand so you can stay focused while still providing an authentic “behind the scenes” feeling.
- Shoot your videos with a smartphone.
- Ideas for content that will give a viewer that intimate sensation include filming therapists working with one of their patients, or documenting a happy parent and child celebrating a new milestone achieved. Important: Ensure all HIPAA requirements are met and parent approvals obtained.
General Tips for Better Videos:
- Keep the length of your video three minutes or less.
- Use a tripod to keep the camera steady so there’s no shaky videos.
- Shoot in landscape (horizontal) format.
- Ensure the area is well-lit.
- Advise those to be filmed not to wear white or busy patterns which don’t photograph well.
- It’s better to stick to neutral colors in clothes and makeup.
- Try to include colors that harmonize in the scene, including the colors of mats, walls, etc.
- As much as possible, eliminate distracting noises while you are filming.
- Look at your background before you start filming and remove distracting items.
- With your content, endeavor to provide answers to the most common questions you are asked. For example, if you are often asked how it’s possible to get a child to eat something other than the five foods they prefer, show a few minutes of feeding therapy that’s going well.
When your video is complete, upload it to Facebook rather than just sharing the link. This type of video post performs better by far.
That should be enough to get you started. So pick up your smartphone and start filming! Your first few videos may be a little scary, but they will get better quickly if you just keep at it.
For anyone who needs help grabbing more attention for their private practice, learn about our many resources for pediatric private practice owners here.